Target Audience

The following films that are similar to our opening, regarding target audience are Law Abiding Citizen, The Dark Knight and Drive. Here are the demographics of the following films.

Law Abiding Citizen

4-6 - 0%

7-11 - 0%

12-14 - 0%

15-24 - 24%

25-34 - 34%

35-44 - 13%

45+ - 29%

Male : 52%

Female : 48%

AB - 52%

C1 - 27%

C2 - 12%

DE - 9%

The Dark Knight

4-6 - 0%

7-11 - 3%

12-14 - 9%

15-24 - 36%

25-34 - 21%

35-44 - 18%

45+ - 13%

Male : 62%

Female : 38%

AB - 28%

C1 - 38%

C2 - 19%

DE - 15%

Drive

4-6 - 0%

7-11 - 0%

12-14 - 0%

15-24 - 40%

25-34 - 38%

35-44 - 13%

45+ - 9%

Male : 77%

Female : 23%

AB - 24%

C1 - 22%

C2 - 29%

DE - 25%

From all of these we know that Law Abiding Citizen is targeted by males and females and that the ages of 15-34 is where most people are being targeted and class is at AB which is the most targeted. The Dark Knight targets pro-dominantly males and so does Drive, with the same age range for all three films. 

Our Film Target Audience

Our opening is targeted at 55 % male and 45% female because the opening is psychological, the age range will be 15-35 due to firstly our film being a 15 and also they can resemble to the opening more compared to 45+ age ranges. We feel that our film is very similar to these films target audiences . Our class is targeted at AB and C1 as they can resemble to the film more and understand what is happening.