Question 5: How did you attract/address your audience?

There was a mix of the idea and narrative that mainly attracted the audience selected. With the idea being unique and having the antagonist in all scenes, which the viewers will not be aware of but exciting to watch none the less. In one scene particular, where the two characters are in the dark location and one dies, this will terrify the audience but also will enjoy watching it too. In our opening we had a lot of point of view shots in the murder scene, which the audience will enjoy, as they can pretend to be that actual person walking or just in that position facing the other characters. We also used a lot of close ups mainly on the office scenes to draw in the characters emotion and also give the audience an understanding of the situation. They are witnessing perhaps real life situations which make the opening very powerful, we did not use a good technique in making the audience jump as we wanted to keep it to stereotypical thrillers and not horrors that do it. We also used traditional thriller conventions in our opening and not make it difficult for ourselves with conventions from horror or any other genre. The impact of having the right conventions, the camera shots and sound will be strong and the target audience will benefit from this.